UK

DV360, Amazon DSP and Adform agency in the UK.

AdGeeks gives UK brands and agencies direct access to Google DV360, Amazon DSP and Adform. GDPR-ready targeting, no spend minimums and campaigns live in days.

Market context

Why programmatic in the UK

A mature, crowded market

The UK is one of the most developed digital ad markets in Europe. Standing out takes premium placements, strong creative and tight frequency control.

Consent shapes targeting

UK GDPR and cookie consent limit third-party data. Campaigns need first-party, contextual and cookieless audiences that still scale.

Viewing has moved to streaming

YouTube, Prime Video and broadcaster streaming now take a big share of UK viewing time. Video budgets have to follow viewers onto CTV.

Platforms

Three DSPs, one partner in the UK

Google DV360

Reach UK audiences across YouTube, CTV, Google Ad Manager and 76+ exchanges, with frequency managed across every format.

See DV360 access →

Amazon DSP

Use Amazon shopping signals to reach in-market UK buyers on Amazon, Prime Video, Fire TV and the open web.

See Amazon DSP access →

Adform

Buy premium UK and European supply with deal ID control, cookieless identity and full GDPR compliance.

See Adform access →

What we activate in the UK

We build full-funnel UK campaigns: CTV and YouTube for reach, contextual and first-party audiences for consideration, and retargeting that drives sales and sign-ups.

CTV across Prime Video, YouTube and premium streaming

Cookieless and contextual targeting under UK GDPR

Retail audiences for e-commerce and FMCG brands

Regional targeting from London to Glasgow

Highlights

Monthly spend minimum

None

Time to first campaign

Days, not months

DSPs under one contract

3

Other markets

Argentina

Australia

Austria

Belgium

Brazil

Canada

Denmark

Estonia

Campaigns that ran in the UK

AdForm

42.50%

Registration-to-FTD Conversion Rate

AdForm

42.50%

Registration-to-FTD Conversion Rate

Maxwin - Driving Cost-Efficient Registrations and First-Time Deposits via Adform

Amazon DSP

3.37M

Total Impressions

Amazon DSP

3.37M

Total Impressions

FootMender - Amazon DSP Full-Funnel Market Launch

DV360

8.6M+

Impressions Delivered

DV360

8.6M+

Impressions Delivered

Nizoral - Driving Awareness and Sales Across UK Retail Channels With Google DV360

FAQ

UK programmatic FAQ

Still have questions? Talk to a trader who runs campaigns in this market.

Can I get DV360 access in the UK without a spend minimum?

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Yes. AdGeeks provides seat-level access to Google DV360 for UK brands and agencies with no monthly spend minimum and no long-term contract.

Can I get DV360 access in the UK without a spend minimum?

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Yes. AdGeeks provides seat-level access to Google DV360 for UK brands and agencies with no monthly spend minimum and no long-term contract.

Is programmatic targeting GDPR-compliant in the UK?

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It can be. We build UK campaigns on consented first-party data, contextual signals and cookieless identity in Adform and DV360, and avoid data sources that don't meet UK GDPR.

Is programmatic targeting GDPR-compliant in the UK?

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Can UK brands use Amazon DSP without selling on Amazon?

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Yes. Amazon DSP lets any brand use Amazon shopping and streaming signals to reach UK audiences on Amazon, Prime Video and across the open web.

Can UK brands use Amazon DSP without selling on Amazon?

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Which DSP should I use in the UK?

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DV360 for reach across YouTube, CTV and premium exchanges, Amazon DSP for retail and in-market audiences, and Adform for European supply with strong privacy controls. Many UK campaigns combine them, and we run all three under one partner.